Marketers love to throw around numbers and stats, as if the world rose and set around them. Ever go to the Clickbank marketplace to see some of the top selling products and the insane statistics that they’re claiming as far as conversion? It’s enough to make you sick. Well, I’m going to cut through all the garbage as far as these stats and also clear up some confusion regarding conversion rate versus conversion ratio. It is my hope that when you are finished reading this article, you’ll be able to take all of this with a grain of salt and also understand what these numbers really mean.

The first thing you have to understand is the difference between conversion rate and conversion ratio because many marketers interchange these terms and they are not the same.

Conversion rate is an actual percentage. For example, if somebody says that their conversion rate is 6%, that means that for every 100 people that come to their site, they make 6 sales. You get the percentage by dividing the number of sales by the number of visits and then multiplying by 100. So if you get 70 visits for a test and make 7 sales, you divide 7 by 70 and then multiply by 100. That will give you a 7% conversion rate.

Conversion ratio is presented as X number of sales for every Y number of visits. So a conversion ratio of 4:25 means 4 sales for every 25 visits. If you want to convert this to conversion percentage, then you simply take the number of sales divided by the number of visits and multiply by 100. In this case, the conversion rate would be 16%.

What you need to know about these numbers, when they get thrown at you, is that most marketers will not give you true statistics. They’ll tell you that their conversion rate is 6% but what they don’t tell you is that this is based only on Adwords advertising, or on list promotion. If they were to give you the stats for all their promotions, they would probably turn out to be lower than the stats they are showing. The reason for that is because they always put their best foot forward. So it is important to be aware of this when you decide on a product to promote as an affiliate.

Naturally, marketers are going to want to put their best foot forward when giving you their conversion stats. As long as you understand this, you’ll be better able to make an informed decision when deciding w


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How to Make Passive Income with Affiliate Marketing | 5 Tips for Getting More Sales

How to Make Passive Income Online with Affiliate Marketing
Making money online isn’t some easy get rich quick scheme, you have to do actual work to make passive income practical. Here are some tips for affiliate marketing that increase sales.

Amazon Affiliate Marketing is an area where I’m very successful, making money online (thousands of dollars a year). However the affiliate marketing tips and tactics in this video are not limited to Amazon Affiliate Marketing alone. I use several affiliate marketing systems and deploy those tactics across multiple platforms, including this YouTube channel, blogs, email marketing and niche micro sites.

If you want to be successful at affiliate marketing, you need to have credibility and trust with people first. You can do this by creating upfront value in the form of quality content.



I’ve talked about content marketing before and it is the most effective way to build systems for affiliate marketing.
By referring products and services that you are versed in and have real experience with, you are helping with a buying decision. As long as you are doing this from a place of honesty, you shouldn’t have a problem with affiliate marketing.

The issue is that most people are not willing to do that work. By making content such as a podcast, or YouTube channel, online magazine, review site, or community forum, you have the ability to create and build an audience or community that trust your opinion and your expertise. This is not something you can typically do overnight.

With Amazon Affiliate Marketing









Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.
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