You run a law firm (LLP) in partnership with other lawyers, specializing in bankruptcy law. The current trend of recession has seen a surge in business for your industry and you need to capitalize on this opportunity to grow your business and build lifelong clients.

This strategy aims to advice you on how to position yourself as the expert and considerate go-to-lawyer for people facing the financially toughest period of their lives.

Who is your customer?

Your customers are those facing the toughest financial situations of their lives. They may have been close to bankruptcy before but are particularly affected by the current situation of global recession. They might be facing foreclosure on their homes, long term unemployment and a completely ruined credit record, among other things.

What is the best thing you can do for that customer?

Going bankrupt is an embarrassing situation to find oneself in. Even people who are otherwise careful with money may be hard hit during a slowdown or because they invested primarily in the crashed stock market. As a lawyer you obviously have to help them file their bankruptcy claims and salvage whatever they can financially. But to gain an edge over competition, you need to be considerate of the emotional stress that bankruptcy can bring on.

How are you going to do it?

Purchase email lists and create a database of people close to bankruptcy as indicated by multiple prolonged failures to pay their home mortgages and credit card bills, etc. Publish fortnightly or monthly newsletters talking about governmental policies regarding bankruptcy and what a potential prospect needs to do to file for bankruptcy.

In order to convert your client into a lifelong one you should also provide a five year “financial rehabilitation plan” that not only allows you to maintain ties but also get additional business through positive word of mouth.

Don’t forget to say thank you

Every member of the database who opts in to the newsletter gets a thank you email that also includes a few survey questions:

Have they or anyone they personally know been close to a situation of bankruptcy?

What are their greatest fears surrounding bankruptcy?

Are they aware of the procedure for filing for bankruptcy and to what degree?

Where did they hear about you?

When to communicate with your members?

Send out periodical newsletters in order to remain the top of mind “expert” in your area of operations.

How do you measure success?

Conduct a wide scale survey of all past clients to judge their level of satisfaction with your service.

Build Build Build, Keep track of how many new clients you gather through your direct marketing efforts. To gauge business growth across like periods compare factors like number of clients, per client billings and total turnover.

Scott Bradley is a successful business man in a wide variety of internet services.
His organisation Echo Digital, provides affordable services to small to medium business
to assist them to grow their business. Affordable Web Design, Web Hosting and Internet Marketing

What is Email Marketing? This fun and informative short video is part of our “What is” video series that explains complex marketing techniques so that you’ll know what you’re paying for. For more information visit: http://duzioink.com/marketing-services.html

For more information on email marketing check out the article below:

What is Email Marketing?

Email marketing is a type of direct advertising and marketing that is done through e-mail in order to communicate specific info to a particular group of individuals. You could state that email marketing is any e-mail sent out with the objective of selling something or getting a charitable contribution. However, email marketing is normally described as such when one of the following uses.

o Emails sent out to existing consumers with the objective of building client relations and loyalty.

o Emails sent in order to encourage a possible customer to buy something or encourage a present customer to make an added investment.

o Tagging e-mail correspondence with marketing, despite the reason for the message.

o Sending these e-mails over the web, as there are other kinds of e-mail.
Email marketing is becoming big business, as it was approximated that United States companies spent an enormous 0 million on email marketing in 2012 alone.

Why are they popular?

It is popular with companies and individuals alike for lots of reasons.

1. E-mail is a cost effective method to get a lot of info to a targeted audience quickly.

2. Return on investment is easy to track; email marketing is priced estimate as being the second best advertising and marketing device online.

3. Business can get the information to the customer instead of counting on the customer to come to their internet site.

4. Advertisers can develop repeat company quickly and economically.

5. Half individuals on the internet will examine their e-mail at least once a day.

These are simply a few of the many reasons businesses are finding it to be so preferable. Contribute to this the fact that it requires no paper whatsoever and a business can add eco friendly to their persona. The major detractor of email marketing is a term we are all familiar with, SPAM. This is the practice of sending out bulk ads unwanted. Or in old school terms junk mail. As time proceeds e-mail programs are improving, to restrict the activities of spammers however, it will take some time.

The bottom line is email marketing is where it is at; combined with affiliate programs and various other online advertising it could develop into a financially rewarding prospect very quickly. A little time, imagination, and you can make a wonderful passive income simply from email marketing alone.
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